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Chimpanzee Grooming as Social Custom. 2000. Nine minutes, color. documentary film by Linda Marchant. For more information, please contact Center for Media and Independent Learning, 2000 Center Street, Fourth Floor, Berkeley, CA 94704.

Conventional economic analysis does not explain satisfactorily the logic of collective action when the outcomes of such action possess public good characteristics. Here, a social custom model of collective action is developed that generalizes the analysis of collective action & allows for individual heterogeneity. The degree of heterogeneity among the population has important implications for the level of critical mass required before collective action can be sustained. The empirical content of the theoretical models is considered. 15 References. Adapted from the source document.

La tecnología digital ha cambiado la forma de las marcas de moda se comunican con los consumidores y del mercado de sus productos. Por otra parte, el auge de las plataformas de medios sociales en los últimos años ha ayudado a hacer este diálogo más atractivo, convocando a millones de nuevos consumidores a comprometerse con las marcas a nivel personal (PEW, 2013). Un reciente informe de Drapers (2013) sobre la innovación en el mercado del retail en moda, sugiere que el 52 % de las empresas de la moda están utilizando los medios sociales para la interacción con el cliente y la gestión de las relaciones. El objetivo de esta investigación es explorar el uso de los medios de comunicación social para el servicio al cliente. En primer lugar el estudio identificará las razones por las cuales las marcas de moda están utilizando esta plataforma y en segundo lugar, se examinará cómo las marcas las están utilizando. Las empresas que son líderes en este espacio son en su mayor parte empresas de dedicación exclusiva estadounidenses. Como ejemplo, Warby Parker la innovadora marca de anteojos ha estado respondiendo a los problemas de servicio al cliente a través de You Tube clips que actualmente reciben más de 100 visitas (Mashable, 2013). Uno de los grandes retos, y una oportunidad al mismo tiempo, es que los consumidores utilizan las redes sociales para quejarse de los problemas de servicio al cliente (Brandwatch, 2013). ASOS abrió las cuentas de Facebook y Twitter "Estamos aquí para ayudar" para permitir que sus otros canales sociales sean utilizados con fines de relaciones públicas y comunicación minimizando así el contenido negativo en ellos (Bauer, 2013). Conversocial (2013) es un proveedor de atención al cliente especialista en medios sociales, que ha medido que el monitoreo y la respuesta efectiva en el servicio al cliente en redes sociales pueden tener un retorno directo sobre la inversión. Debido a la ausencia de marcos teóricos asociados, el presente estudio adopta un enfoque cualitativo, utilizando fuentes secundarias, el análisis de contenido de las plataformas de medios sociales y entrevistas en profundidad con representantes de marcas de moda con el fin de cumplir el objetivo de la investigación.

Social Customer Experience: Engage and Retain Customers through Social Mediabuilds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experienceconnects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experiencefills in the gaps for companies who want to do more with social than just listen and experiment.Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain.Part II, "Your Social Presence," puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities.Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What's a social experience organization look like? What systems need to be in place? How do you get the most out of the social "objects" – content and other assets – that are the byproduct of great social customer experiences? How do connections between customers – the social graph – come into play? And what applications will you use – literally, what will you empower your customers to do? Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel.Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today's social media tools and platforms, and compelling, modern case studies from organizations of all sizes—from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information.If you're interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business–selling, supporting, and innovating on your behalf. Dave Evansis VP, Social Strategy at Lithium and author of the bestseller Social Media Marketing: An Hour a Day.Evans has served on the advisory board for ad:tech, and the measurement and metrics council for the Word of Mouth Marketing Association. Joe Cothrelis Lithium#x2019;s Chief Community Officer and has worked with more than 300 companies using online communities to create productive relationships with customers, partners, and employees.

Pieris, P. E. (1945). 'Some Political Convention and Social Customs of the Sinhalese,' University of Ceylon Review 3, no. 2, pp. 1-10. http://dlib.pdn.ac.lk/handle/123456789/905